MMy First Million
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14 November 2023

Native Founder Tells ALL: $100M Portfolio, Investment Strategy & Business Ideas

4Frameworks
12Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 5

Hot Take18:30

Why Home Options Beat Two Other Real-Estate Startups

After hearing three real-estate concepts, Moyiz ranks Home Options first, Steady Capital second, and a Pipe-style rent advance last. He argues that advancing future rent resembles an existing cash-out refinance and may add leverage to an already leveraged asset. Home Options interests him because buying the future right to broker a house is genuinely different, though commission changes and a potentially decades-long holding period make the economics uncertain.

  • Home Options buys the future right to broker a property sale
  • Steady Capital directs regular customer contributions into vetted property deals
  • The Pipe concept advances rent receipts for a fee
  • Moyiz sees the Pipe concept as an existing financing product with startup branding

home options would be number three when you told me about it but in fact it's number one

Moyiz Ali · 24:00

pipe for Real Estate exists and it's just called a cash out refi

Moyiz Ali · 24:30
#real estate#business ideas#brokerage#financing
Hot Take33:00

The Missing Commerce Platform Above $100 Million

Moyiz argues that Shopify is excellent for companies growing from zero to $50 million but becomes less suitable when very large brands need deeper checkout customization. At hundreds of millions in revenue, a tiny conversion improvement can justify the pain and cost of custom technology. He points to Native’s WordPress and WooCommerce stack as an earlier example of choosing flexibility and lower cost over Shopify’s constraints.

  • Large brands can justify custom technology through small conversion gains
  • Checkout customization is especially valuable at high sales volume
  • Native used WordPress for cost and customization advantages
  • Post-purchase offers and subscriptions were important limitations

it's wonderful for businesses going from Z to $50 million

Moyiz Ali · 33:00
#shopify#e-commerce#enterprise software#conversion
Hot Take40:30

Real-Estate Twitter Returns Can Hide Investor Reality

Drawing on ownership of hundreds of properties and investments as a limited partner, Moyiz condemns real-estate operators whose public return claims do not match what investors actually receive. He highlights floating-rate debt as a major failure point when interest expense rises while rents cannot cover it. He names Moses Kagan as a positive exception because of conservative underwriting, long-term reputation management, and alignment with investors.

  • Moyiz compares public return claims with his realized LP experience
  • Floating-rate debt can create new cash demands after an asset is acquired
  • Falling rents and rising rates expose fragile underwriting
  • Conservative underwriting and reputation support repeat trust

these are not returns that I've realized as an LP in your deal

Moyiz Ali · 41:30

this guy underwrites conservatively like I underwrite

Moyiz Ali · 43:30
#real estate#limited partners#floating rates#underwriting
Hot Take52:30

Why Moyiz Would Wait for Allbirds to Go Bankrupt

Moyiz says distressed direct-to-consumer stocks can remain uninvestable even after a severe price collapse. Without claiming a detailed review, he suspects Allbirds must clear obligations, excess costs, and operational problems through bankruptcy before a buyer should act. He contrasts that with Honest, where his review identified a different issue: gross margins far below the level he expected for the category.

  • A low market capitalization does not make a distressed brand investable
  • Bankruptcy can clear liabilities that obstruct a turnaround
  • Allbirds and Honest had different underlying problems
  • Honest’s cited problem was unusually weak gross margin

I think it has to go bankrupt before you can touch that

Moyiz Ali · 53:00

that business had gross margin problems

Moyiz Ali · 53:00
#allbirds#distressed brands#bankruptcy#gross margin
Hot Take55:30

Wealth Managers Are Selling Assets, Not Understanding Markets

Moyiz says he now prefers simple choices such as the S&P 500 or U.S. Treasuries rather than chasing a small amount of extra yield. His distrust comes from repeated experiences with advisers who pushed assets they could manage for fees, including a five-year bond strategy he exited at an estimated $125,000–$150,000 loss. He concludes that wealth managers are primarily salespeople for financial products.

  • He does not consider an extra one percentage point worth complex analysis
  • Goldman advisers repeatedly wanted him to allocate money through them
  • He exited a long-duration bond recommendation as inflation and rates rose
  • He shifted toward three-month, six-month, and one-year Treasuries

the extra 1% yield isn't worth it I'll go make a percent elsewhere

Moyiz Ali · 56:30

their job is not to understand markets their job is is to understand um how to sell you an asset

Moyiz Ali · 59:30
#wealth management#treasuries#fees#bonds

Explainer· 2

Explainer12:00

A Liquid Stock Market for Neighborhood Rental Homes

Moyiz proposes a platform that buys residential rental properties, sells fractional shares, and creates a liquid secondary market instead of making investors wait for a property sale. Local entrepreneurs could sponsor houses, raise money through the platform, and accumulate public reviews based on their performance. He favors residential property because broad demand makes a standard home easier to re-let than a specialized commercial building.

  • Investors could buy and sell shares before the underlying house is sold
  • Local operators could list and sponsor their own properties
  • Operator reviews would create a visible reputation layer
  • Residential tenants are easier to replace than specialized commercial tenants

i' would start with a stock market for all residential real estate

Moyiz Ali · 12:00

everyone in the world needs a three-bedroom two bath house

Moyiz Ali · 14:30
#real estate#marketplace#fractional ownership#liquidity
Explainer44:00

How Moyiz Allocated a Portfolio Built From Native

Moyiz updates an earlier portfolio breakdown by saying he holds roughly $60–70 million in bonds and $15–20 million in public stocks, with major concentration in Facebook, Shopify, and Procter & Gamble. He is gradually considering longer bond maturities as the yield curve flattens. Although the original Native sale proceeds are now less than a majority of his net worth, he says the sale remains the foundation of the portfolio.

  • The bond allocation remained focused on short maturities
  • He was beginning to extend duration as yields converged
  • Public stocks were concentrated rather than broadly diversified
  • Native’s sale supplied the capital base for later gains

the4 to $50 million in bonds is probably somewhere at 60 to 70 today

Moyiz Ali · 44:30

I probably have 15 to20 million in the stock market at this point

Moyiz Ali · 45:30
#portfolio#bonds#stocks#native

Story· 3

Story04:00

The $100 Check-Cashing Profit That Felt Like a Disaster

Moyiz Ali recounts working in his family’s gas stations as a teenager, where they cashed payroll and business checks for a fee. An early $2,000 check bounced and left the family fearing a loss they could barely absorb; after 45 days, the corrected check cleared and produced $100 in revenue. The service later became highly profitable at much larger volume, but the episode taught him how stressful poorly bounded risk can be.

  • The family charged a percentage to convert customer checks into immediate cash
  • A $2,000 check bounced after they had paid the customer $1,900
  • Correcting the payee issue took about 45 days
  • One store later cashed roughly $250,000 of checks on a Friday

we made $100 on 45 days of you know possibly losing $2,000

Moyiz Ali · 06:30

that was the easiest $100 we've ever made and I remember it was like the worst $100 we've ever made

Moyiz Ali · 07:00
#check cashing#family business#risk#gas stations
Story08:30

Native’s First Brand Borrowed From Harry’s and Casper

Moyiz explains that Native’s early visual identity did not come from the similarly named juice shop near his apartment. While launching quickly, he used the style of Harry’s wordmark and the color of Casper’s site instead of spending heavily on original branding. The neighboring Native Juice Co. later received so many misdirected customer-service calls that its founder repeatedly visited Native’s office.

  • The initial website took about three days to build
  • Moyiz avoided an expensive logo-design process
  • Harry’s influenced the wordmark and Casper influenced the color
  • The nearby juice shop later received misdirected Native support calls

when I was launching native it took me about you know three days to do the whole website

Moyiz Ali · 09:30

I'm not going to do is hire a logo designer and spend a fortune building a logo and spending a lot of money on branding

Moyiz Ali · 09:30
#native#branding#e-commerce#launch speed
Story1:07:00

Why Moyiz Still Does Not Regret Selling Native

Six years after the sale, Moyiz says Native was on track for about $500 million in annual sales under Procter & Gamble. He credits the acquirer’s mastery of product development and shelf space, says he wanted to learn how to scale from roughly $30 million to hundreds of millions, and reports no regret about selling. The simple expansion thesis discussed during the sale—putting Native on more personal-care products—became the company’s growth strategy.

  • Native was expected to reach about $500 million in annual sales
  • Moyiz believes Procter & Gamble scaled the brand better than he could have
  • Learning large-scale brand growth was part of his reason for selling
  • Native expanded from deodorant into products such as body wash

I don't think I could have done with PNG is done without that

Moyiz Ali · 1:07:30

there's not a day that goes by where I go to bed and I'm like man I shouldn't have sold

Moyiz Ali · 1:08:00
#native#procter and gamble#acquisition#brand extension

Q&A· 1

Q&A1:00:30

Why Moyiz Has Waited Six Years to Start Again

Moyiz says he is certain he will start another company because operating a business offers a path from $100 million to $1 billion that portfolio management does not. Yet he wants the next company to be ten times bigger than Native, making it hard to choose a project worthy of a decade. The hosts urge him to use his creative instincts on a more ambitious challenge rather than simply replaying the direct-to-consumer game he already won.

  • Moyiz sees entrepreneurship as the route to a billion-dollar outcome
  • His ambition for a much larger company has narrowed his choices
  • The hosts view him as more artist and creator than his persona suggests
  • Another routine direct-to-consumer brand may not provide enough challenge

I can't turn $100 million into a billion dollars uh I can only start a business that sells for a billion dollars

Moyiz Ali · 1:00:30

I want something to be you know 10 times bigger than my last business

Moyiz Ali · 1:05:30
#entrepreneurship#ambition#creativity#next company

Takeaway· 1

Takeaway37:00

Clone 100 Shopify Apps and Charge One Flat Fee

Moyiz sees a large opportunity in replacing expensive Shopify apps with inexpensive flat-fee alternatives. His version would hire a development team, reproduce common functions, charge about $20 per app, and reduce the effective price as customers adopt more products. The hosts reinforce the pain point with examples of high monthly charges for simple pop-ups, post-purchase upsells, reviews, and cart limits.

  • Many simple Shopify functions carry high recurring prices
  • Usage-based or revenue-share pricing can be disproportionate to software complexity
  • A bundle could make each additional app cheaper
  • Low-friction Shopify billing lets forgotten subscriptions accumulate

we're going to knock off every single app and we're going to charge $20 a month

Moyiz Ali · 38:00

there is no reason that just Doo popups should be $1,500 a month

Moyiz Ali · 38:00
#shopify apps#saas#pricing#business ideas