The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
16 frameworks
Make Money On The Buy
Price every acquisition so the downside is capped before the upside is even modelled.
The Money Dial
Find the one category you genuinely love spending on, then quadruple it in vivid detail before cutting anything else.
$30,000 Questions, Not $3 Questions
Stop agonizing over coffee and route your financial attention to the four decisions worth six figures.
The Appreciating Asset Offset
Never fund a new expense from income; fund it from an appreciating asset bought to cover exactly that expense.
Making, Managing, Spending: The Three Money Skills
Treat earning, investing and spending as three separate skills and audit yourself honestly on each.
Decide On The Thing Before You See The Price
Separate the want decision from the affordability decision so price never silently vetoes desire before you have evaluated the asset.
Frequency Times Magnitude Purchase Test
Decide whether to buy something by multiplying how often you will feel the benefit against how big that benefit is, then compare the product to the price.
Blend Compounders and Cash Cows — You Can't Live on Appreciation
Deliberately hold both businesses that compound and never pay you, and businesses that pay you monthly and never get huge.
Rief's Post-Exit Boring Money Allocation
Take half the chips off the table, put roughly ninety percent of the proceeds in deliberately boring assets, and spend only on what you genuinely care about.
Spend Into a Positive LTV:CAC
If a dollar of ad spend returns more than a dollar, spend every dollar you can find.
The Founder Secondary Test
A set of criteria for deciding when selling some of your own shares makes you a better founder rather than a distracted one.
The Three Rules of Sudden Wealth
Three rules for handling a liquidity event without letting it distort your relationships, your spending, or your identity.
The FU Number
Track months of runway; anything past six is the freedom to experiment with your life.
The Portfolio of Minority Stakes
Own 10-30% of many small companies run by great operators; one hit covers all the misses.
Traction Hygiene: Say the Number You Actually Keep
Never say ARR when you mean run rate, never say revenue when you mean GMV — state net revenue first, then everything else.
Start High, Then Come Down
For bootstrappers, launch at a premium price and lower later — it's far easier than raising a cheap price.