The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
10 frameworks
The Do Not Sell List
Refuse revenue from customers who cannot succeed with your product, and let selectivity build the brand.
The Agency Price Arbitrage Model
Build a service business by owning the spread between what talent costs and what the client will pay.
The Four Beliefs Check-In
A yearly four-question audit of founder conviction that tells you whether it is time to sell.
The Save-Money-or-Make-Side-Income Filter
In a downturn, only start businesses that either save companies money or earn individuals side income, and ignore everything that only helps someone grow.
The Six Tenets of the Anti-Business Billionaire
Six enumerated traits David Senra found repeating across Steve Jobs, James Dyson and Yvon Chouinard, used as a screen for who to study and how to build.
Capital Allocator Over Builder
Rank organic growth, acquisitions and new builds by return on invested capital, and stop building.
The Two Causes of Startup Death
A two-item diagnostic: modern startups almost never die of broken technology, they die of founder implosion or of solving a problem nobody cares about.
The One-Chart Business Test
Pick an industry by finding a single demographic chart whose direction is so obvious that the business decision makes itself.
Monetize Within Your Content Core Competency
When you monetize an audience beyond ads, the product must sit inside your content core, or it fails.
Trend Stacking for Durable Businesses
Pick a boring market where several independently-strong forces stack, then change just one thing.