The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
9 frameworks
Irritation Becomes Inspiration
A taught exercise that converts a photograph of something that annoyed you tonight into a product idea.
The Edison Principle of Design
James Dyson's named method of building products and companies through relentless experiment-and-feedback iteration instead of a master plan.
The Do Cool Shit Budget
Ring-fence 15% of your budget for work that is disqualified if it has a measurable immediate payoff.
Macro Trend to Adjacent Job Mapping
Take a macro technology trend and systematically derive the support roles it will require, to find jobs and services that do not exist yet.
Bad-Good Ideas
Deliberately entertain ideas that sound stupid on first telling, because embarrassment is a poor proxy for market demand.
The 50-Years-From-Now Test
Find the next big opportunity by naming what today's normal behaviour will look crude or barbaric to your grandchildren.
The Relatable Remix: Take Something Vivid and Use It Somewhere Unexpected
Start from a thing people already feel strongly about, then transplant it into a context nobody has put it in.
The Video System Of Record Inversion
Find consumer incumbents whose moat is a hand-typed database, and invert it so raw video becomes the record and AI extracts the fields.
Wander Off the Beaten Path for Deal Flow
Go to ordinary places, ask what that building is, and stay long enough to watch the money move.