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5 frameworks

A six-stage sale process borrowed from It's Always Sunny: demonstrate, engage, nurture, neglect, inspire, sell.

Reach unreachable people by routing through the influential person in their life that nobody else has thought to contact.

Win a live competitive auction by signalling unlimited depth and then bidding just above your rival's authorised round number.

Win the final 1-3% of enterprise value that everyone else surrenders because they are exhausted.

Win a low-trust market by decoding how the system actually works, then selling the opposite of its abuses.