The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
16 frameworks
The Streamer Motivation Interview
Interview your core users about their real motivations, then use those motivations as the only filter on what you build.
Rief's Three-Category Newsletter Map
Sort any newsletter idea into one of three structural categories before you write a word, so you know which economics you are signing up for.
The Competitive Intelligence Program
Build a rolling profile of every competitor from moles and shadow surveys, then feed it to marketing.
The Mismanaged Gem Filter
Buy businesses whose owner monetises from only one angle, and unlock the angles you already have contracts for.
The Barbell Sports Frame
Grow a new sport or product category by pushing it to one extreme of accessibility or difficulty, because the middle never wins.
The Three Inflections Test
Classify a market opening by the kind of change that created it — technological, cultural, or regulatory — then build into the gap it just opened.
The Big Bets Doc and the No List
An annual one-pager naming the three or four bets you will make and, immediately after, the tempting things you are explicitly refusing.
Long-Term Orientation as Competition Arbitrage
Bezos's rule that competition thins out as your time horizon lengthens, paired with the daily-impatience and go-slow-now discipline that stops it becoming an excuse.
The Public Math Question
Ask a founder to walk you to $100M in revenue out loud — you are testing whether they have ever done the arithmetic, not whether the number is right.
Follow the Footsteps to the Source
Find the person or place that already produced the outcome you want, physically go there, and work backwards through everyone who touched it.
The Right Kind of Stubborn Test
A short set of honest questions for deciding whether to persist or to change your mind.
Every Social Network Is a Privacy Policy Change
A lens for building or evaluating a social product: the winning innovation is a change in the sharing rules, never a change in the technology.
Separate Risk From Uncertainty, Then Try Before You Buy
Real risk is usually lower and more reducible than it feels; test big choices cheaply before committing.
Never Raise Without Putting Your Own Money In
Commit a substantial slice of your own net worth before you syndicate a deal — it settles the ethics and enforces the discipline.
IQ Arbitrage
Move from a field full of geniuses to one full of complacent incumbents and instantly become above average.
Buy the Neglected Traffic Juggernaut
Acquire a user-generated-content site that passed critical mass and was abandoned, then bolt a monetisation model onto its existing audience.